VALUE OF ARCHITECTURE TODAY: ARCHITECTURE BETWEEN CULTURE & COMMERCE A READING IN THE CONTEMPORARY ARCHITECTURE

للكاتب

Sherine Mohy Eldin Wahba

Architecture Dept.Faculty of Engineering, Cairo University

Nowadays, architecture seems to be caught in a trap between culture and commerce, or between its

ability to express diverse and complex values, and the obligations it carries to create, embody and

articulate value. In essence the commodification of a realm of human activity which, according to its

sustaining conceptual framework, is without value in the economic sense. None of this was possible

before the mid eighteenth century1. But nowadays could social or cultural value become dominant in

the way economic value can? Or architecture and/or artworks begin to take on the aura of talismanic

objects of prestige and power which have value on their own account; in other words, constructing the

Architecture of Fashion of the new millennium. Drawing upon these queries, this paper provides a

reading in the contemporary architecture from internationality to locality, investigating the relationship

between new paradigms architecture, its essence and core and other remote domains of value, culture,

and context.

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